Breakthrough

Breakthrough

Brand Positioning | Brand Identity

Breakthrough is a non-profit organization that prides itself in transforming the lives of people with criminal histories and the community’s perception of the incarcerated population. Breakthrough provides in-facility career education program, community engagement, reentry support, a fair opportunity hiring program, and criminal justice advocacy initiatives.

'“We believe in humans, and in our shared humanity. That a person is more than their past—and that futures can be redefined for the better. Because change doesn’t just happen, it’s made. Through compassion, connection, and community, we empower individuals who have been incarcerated to embrace new possibilities and realize their true potential.”

Additional Identity Concepts

Power of Community